Molson Canadian Hockey House

This house is bringing beer, rock stars and ‘wow’ to its gigantic tent

Torontonians would argue that the Cathedral of Hockey was Maple Leaf Gardens. Montrealers would counter it was the old Montreal Forum.

For the next couple of weeks, Jordan Bitove wants the masses to consider it a big tent just east of GM Place.

Bitove is the brains behind Molson Canadian Hockey House, a mind-boggling bar that is being set up for the Olympics between Carrall and Columbia streets near False Creek.

Everything about Molson Canadian Hockey House is big, beginning with the cost: $15 million. That’s almost $5 million more than the Canadian government tent set up beside the Queen Elizabeth Theatre on the old Greyhound bus depot site.

Because it will only be open 17 days, Molson Canadian Hockey House will have to average almost $900,000 profit a day to break even. But it might turn the trick: $99 tickets to the “Fan Zone” part of the bar have already sold out for 14 of the 17 days. However, there are still plenty of “VIP” passes left — at $450 to $725.

Source ↑ www.vancouversun.com/…

V.c » Is this behemoth bar in a tent cool or does this grandiose mutha-**** idea reek of the corporate lameness that rules the day? It is funny that they had to reduce the plebian ‘cover charge’ from $500 to $99. I guess I’d like to go check it out at some point, but the real question is are they going to have other beers available then just Molson Canadian and, shh, Rickards Red.